Online personal finance company SoFi will open its Southeast Operations Center in Jacksonville at the start of 2020. The Jacksonville City Council unanimously approved the economic development agreement as Project Quail earlier this month.
“Jacksonville’s reputation as a hub for finance and technology continues to grow,” said Jacksonville Mayor Lenny Curry. “This investment is the latest demonstration of confidence in our region, economy and skilled workforce. SoFi will enhance our community’s growing presence in this all-important sector of our economy.”
SoFi, which is actively recruiting in the area, plans to hire at least 300 employees by the end of 2021 at the Jacksonville location. The company will focus initial hiring on Operations functions including member relations, loan review, quality assurance and fraud prevention to support their full suite of product offerings including student loans, personal loans, home loans, investing tools and cash management accounts.
“As SoFi grows, we knew we needed to expand our real estate footprint to maintain our top-tier level of support for all of our members across the country,” said Anthony Noto, CEO of SoFi. “Jacksonville, from the start of our exploration, has been a clear front runner for talent, accessibility, and offering an affordable cost of living. We’re thrilled to expand our SoFi family to Florida.”
SoFi, which already has over 1,400 employees, headquartered in San Francisco, has offices in Montana, Utah, New York, Delaware, Virginia, and California.