Cardlytics, a purchase intelligence platform that helps make marketing more relevant and measurable, announced the appointment of two new executive hires to its leadership team: Jared Luskin as senior vice president for growth verticals and John Hider as vice president of grocery ad partnerships.
In his new role, Luskin will develop and expand advertising partnerships and product offerings across the ecommerce / direct-to-consumer, grocery, travel, and entertainment verticals. Hider will establish and nurture new and existing relationships within Cardlytics’ expanding grocery business.
“Cardlytics is focused on attracting high-quality leaders who are committed to driving incremental and measurable sales for our advertisers,” said COO and co-founder Lynne Laube. “We’re pleased to welcome Jared to the Cardlytics family to drive the strategy for these important new growth verticals, and to have John’s expertise to further advance our thriving grocery vertical.”