BB&T has $50 million to invest in its digital overhaul and it plans to go shopping.
On Wednesday, the $222 billion-asset bank holding company based in Winston-Salem, North Carolina, said it would allocate that much to acquire emerging technology companies as part of its plan to enhance the customer experience, become a more efficient operation and generally remain “relevant and meaningful,” said chief digital officer Bennett Bradley.
“We do not view digital as something that’s separate and apart,” he said. “The goal is to instill digital as an integral component of how we do business across the company and bring more visibility, awareness and coordination to our activity.”
Bradley, who has worked at the bank for 32 years, became its chief digital officer in 2015.
BB&T is interested in “intelligent automation” for the company, which includes artificial intelligence, machine learning, robotics processing automation, as well as chatbots, virtual assistance and conversational commerce features like Alexa skills for Amazon Echo, according to Bradley. It’s also studying digital payments closely